Portfolio

Our work, shown with public data.

Client work stays confidential, so we show our approach on public datasets instead. Each project follows the same process we use with clients: raw sources go in untouched, every transformation is version-controlled SQL, every metric has a written definition, and tests run before anything reaches a chart.

In progress

What counts as an "active business"?

San Francisco publishes 368,000 business registrations, and "active" can be counted at least four different ways. A semantic-layer case study on why metric definitions matter, plus a look at which neighborhoods and industries survive longest.

DataSFSemantic layerSurvival analysis
In progress

California home-services market sizing

Where should a company selling to California HVAC, plumbing and electrical contractors put its next account executive? Market sizing and territory planning from Census County Business Patterns: a sales-ops question answered with data.

Census CBPTerritory planningSales analytics

Want this kind of clarity for your own data?

Book a discovery call