Data Strategy & Audit
A two-to-three-week assessment of your data, reporting, documentation and processes. It ends with a scored maturity report and a 30/60/90-day roadmap.
Learn more →Data strategy · Analytics · Build vs. buy
Turn scattered data into decisions you trust.
Reverb Analytics helps small and growing businesses understand what their data can do, fix what's holding it back, and build the reporting that moves the business. We started on the front lines in sales before moving into data, so we speak your business's language as well as SQL.
Why "Reverb"
Data works like sound: it travels, bounces back and builds.
Every customer interaction your front line handles creates a signal. When leadership can hear that signal clearly and act on it, the business improves. A better business creates richer data, and the cycle builds on itself. We help you tune that loop so each pass is clearer than the last.
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1
Front lines create data
Sales calls, support tickets, transactions and product usage: every interaction leaves a signal.
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2
Leadership hears it clearly
Trusted pipelines and metrics carry that signal to decision-makers without the noise.
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3
The business improves
Decisions improve the customer experience, the employee experience and profitability.
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4
The signal grows stronger
A better business generates richer data, and the loop starts again, clearer each time.
What makes us different
We've carried a quota and written the SQL.
Before we built dashboards, we spent five years in sales, closing new business and growing existing accounts. We know what it's like to live in the CRM, chase a number, and get a report that doesn't match what you're seeing with customers.
We then taught ourselves SQL and moved into business intelligence and data leadership. That combination changes how we work. Discovery conversations with your stakeholders get to the real problem faster, and we turn business goals into concrete data work, not the other way around.
Sound familiar?
The problems we get called in for
"Our reports disagree with each other."
Revenue in one report doesn't match revenue in another, so leadership has stopped trusting the numbers.
"Nobody knows what this metric actually means."
Definitions live in people's heads. When someone leaves or a new hire starts, the knowledge goes with them.
"Our data breaks and nobody notices until a customer does."
Brittle connections, manual exports and no ownership mean someone spends their week fixing spreadsheets instead of answering questions.
"With AI, we could build this ourselves. Should we?"
AI makes it possible to build almost anything. That doesn't mean you should take on the maintenance and security risk that come with it.
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What we do
Three ways we help
Most engagements start with an audit. You get a clear picture of where things stand and a prioritized plan to act on, whether or not you work with us afterward.
Analytics & BI
Trusted metrics, a documented semantic layer and dashboards people actually use, with the reporting sprawl cleaned up along the way.
Learn more →Build vs. Buy
An honest look at whether to build a tool in-house, now that AI makes building easy, or to buy one, weighing maintenance, security and total cost.
Learn more →How we work
A clear process with no surprises
Discovery
A 30-minute call to understand your goals, constraints and what success looks like. There's no cost and no obligation.
Diagnostic
We talk with the people who create and use your data, and review your tools and reports under NDA, using read-only access.
Roadmap
You receive a scored assessment and prioritized recommendations, each one tied to business impact, effort and cost.
Delivery
Your team executes the roadmap with us or on its own. Either way, everything is documented and handed over.
Engagement models
Scoped up front, not billed by the hour
You'll know the cost before work starts. Every engagement has a written scope, milestones and a fixed price, which we share after a discovery call.
Audit
- Fixed fee, 2–3 weeks
- Maturity scorecard and roadmap
- Leadership readout
Project
- Defined deliverables and milestones
- Payment tied to milestones
- Documentation and handoff
Advisory retainer
- Fractional data leadership
- Roadmap, hiring and vendor guidance
- Month-to-month after 3 months